Capture and Share the World's Moments

Instagram is a simple way to capture and share the world’s moments. Follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. Join the community of over one billion people and express yourself by sharing all the moments of your day — the highlights and everything in between, too.

Intuitive Navigation: Effortlessly scroll through your feed, watch Stories, or explore the Explore tab to find new and interesting content tailored to your interests.

Creative Tools: Use Instagram's creative tools to turn your photos and videos into works of art. Add filters, text, and effects to bring your stories to life.

Instagram Stories: Share your day with friends through temporary posts that disappear after 24 hours. Add stickers, polls, and more to engage with your audience.

Direct Messaging: Stay in touch with friends and family, share media, or chat with groups through Instagram Direct.

IGTV: Watch longer videos from your favorite Instagram creators with IGTV. Dive deeper into the content you care about with series and videos from up-and-coming artists.

Reels: Create and discover short, entertaining videos on Instagram. With Reels, you can express yourself and bring your creative ideas to life.

Shopping: Browse and shop for products from brands and creators without leaving the app. Instagram makes it easy to find the products you love and support your favorite creators.

Instagram is more than a social network — it's a cultural hub where you can find new trends, explore diverse lifestyles, and experiment with digital storytelling. Download Instagram today and join the global community.